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Create New Campaign

1

Start Campaign

Click New SMS Campaign button
2

Select Event

Choose which event this campaign is for
3

Choose Recipients

Select your audience:
  • All contacts
  • Contact group
  • All promoters
  • All attendees
4

Schedule Delivery

Message will be sent immediately
5

Custom Phone Number

Use a custom phone number to send messages from instead of PeerPop’s default number.
  • Manage numbers in Account Settings
  • Better brand recognition
  • Improved delivery rates
Requires Essentials Plan.
6

Compose Message

Customize your text:
  • Include greeting (ex: “Hey, [recipient first name]”)
  • Include signature (ex: “From, [username]”)
  • Include event link
  • Enter message (160 chars per text)
  • Messages longer than 160 characters use multiple texts but will be sent as a single message to the recipient
  • Generate with AI assistant

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Message Preview

See exactly how your message will appear to recipients.
Click Preview button if you’re on mobile.

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Texts Sent & Remaining

We’ll show you how many texts this will send and how many you have remaining on this page.

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Campaign Management

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View All Campaigns

View your campaign list showing:
  • Event name
  • Campaign type (SMS/Email)
  • Number of recipients
  • Revenue generated
  • Tickets sold
  • Link clicks
  • Purchase clicks
Click the dropdown arrow next to any campaign to view detailed delivery analytics including sent and failed messages.

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Duplicate Campaign

Quickly reuse a previous campaign by duplicating it. This saves time when sending similar messages to different events or audiences.
1

Navigate to Campaigns

On the left sidebar, navigate to the Marketing tab, then click on All Campaigns.
2

Find Campaign

Find the campaign you want to duplicate in the campaign table.
3

Open Campaign Menu

Click the dropdown arrow on the left-hand side of the campaign row to open the campaign options menu.
4

Duplicate Campaign

Click the Send Blast Again button to duplicate the campaign.
5

Select Target Event

Select the target event for the duplicated campaign.
The event must be live to send the blast.
6

Review and Send

Verify the campaign details or modify them if you prefer, then click Send Blast to send the duplicated campaign.

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Search & Filter

Find specific campaigns:
  • Search by event name
  • Filter by campaign type
  • Sort by performance metrics
  • Date range selection

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Export Data

Export your campaign data to a CSV file by clicking the Export icon.